![](https://www.southernba.com/wp-content/uploads/2024/05/southern-business-advisory-1.png)
Southern Business Advisory
EMPOWERING YOUR SUPPLY CHAIN THROUGH
STRATEGY AND OPERATIONAL EFFICIENCY
Supply Chain Consulting and Engineering
WHO WE ARE
Southern Business Advisory is a boutique consultancy focusing on Supply Chain, providing tailor-made Engineering and Consulting services in Operations, Technology, Distribution Networks, and HR.
With over 25 years of experience in consultancy and operational management, our qualified team of consultants and engineers delivers high-quality services for the assessment, development, and implementation of logistical solutions.
Logistics as a Strategic Business Asset
UP GRADE YOUR BUSINESS with a comprehensive approach, aligning Supply Chain strategically with business needs.
Data Science &
Artificial Intelligence
CONSULTING 4.0: More than just a cost lever to drive digital transformation and accurately identify Supply Chain value drivers.
Technological
Innovation
TECHNOLOGY ASSESSMENT:
Technological innovation to address omnichannel opportunities
and new challenges in e-commerce logistics.
Logistics as a Strategic Business Asset
UP GRADE YOUR BUSINESS with a comprehensive approach, aligning Supply Chain strategically with business needs.
Data Science &
Artificial Intelligence
CONSULTING 4.0: More than just a cost lever to drive digital transformation and accurately identify Supply Chain value drivers.
Technological
Innovation
TECHNOLOGY ASSESSMENT:
Technological innovation to address omnichannel opportunities
and new challenges in e-commerce logistics.
![](https://www.southernba.com/wp-content/uploads/2024/03/southern-ba-amplia-gama-de-servicios.jpg)
We offer a wide range of services to tackle the challenges of today’s dynamic supply chains.
Addressing multifunctional and intraorganizational requirements throughout the entire SUPPLY CHAIN. We provide qualified consulting and advisory services to address the development of logistics solutions, from conceptual development to implementation, with a strong focus on aligning operational processes with business needs.
Our Three Service Levels
![](https://www.southernba.com/wp-content/uploads/2024/03/southern-ba-asesoramiento.jpg)
ADVISORY
Profesionales calificados para el asesoramiento de Alta Dirección:
Evaluación de Nuevos Negocios, Transformación operativa, Desarrollo de Estrategia Logística, Proyectos de Inversión
y Plan de Negocios.
ADVISORY
Qualified professionals for
Senior Management advisory:
Evaluation of New Businesses,
Operational Transformation,
Logistics Strategy Development,
Investment Projects,
and Business Plan.
![](https://www.southernba.com/wp-content/uploads/2024/03/southern-ba-business-management.jpg)
ADVISORY
Profesionales calificados para el asesoramiento de Alta Dirección:
Evaluación de Nuevos Negocios, Transformación operativa, Desarrollo de Estrategia Logística, Proyectos de Inversión
y Plan de Negocios.
BUSINESS MANAGEMENT
In-house business management
from recommendation to
on-site work, team formation,
operational management,
new process implementation,
Key Performance Indicators (KPIs),
cultural transformation.
![](https://www.southernba.com/wp-content/uploads/2024/03/southern-ba-consultoria.jpg)
ADVISORY
Profesionales calificados para el asesoramiento de Alta Dirección:
Evaluación de Nuevos Negocios, Transformación operativa, Desarrollo de Estrategia Logística, Proyectos de Inversión
y Plan de Negocios.
CONSULTING
Consulting studies: assessment,
development, and implementation
of Supply Chain projects,
development of operational
solutions tailored to the needs
and challenges of today’s
dynamic supply chains.
How Do We Create Value in the Supply Chain?
![](https://www.southernba.com/wp-content/uploads/2024/03/Southern-BA-plan-de-negocio-1.png)
Understanding
Business Needs
The Supply Chain cannot make decisions in isolation from other areas of the company. To create value, it must guide and develop its capabilities, aligned with the objectives of the Business Plan. This integration will form a holistic view of logistics, facilitating operational decision-making throughout the organization.
![](https://www.southernba.com/wp-content/uploads/2024/03/southern-ba-plataformas-habilitadoras-1.png)
Identifying
Improvement Opportunities
Recognizing the Enabling Platforms, as the pillars of the company that channel and manage all aspects of the Supply Chain, surveying them is the initial step to identify Improvement Opportunities that have the greatest potential to generate efficiency in all operational processes.
![](https://www.southernba.com/wp-content/uploads/2024/03/southern-ba-impulsando-valor-1.png)
Creating Value
for the Customer
While Value Drivers may vary depending on the type of business, industry, company size, or operating model, correctly identifying the distinctive characteristics that generate Value for the Customer can turn the Supply Chain into a strategic asset that drives business success.
![](https://www.southernba.com/wp-content/uploads/2024/03/southern-ba-estrategia-logistica-1.png)
Defining the
Logistic Master Plan
The sequence of this analysis process, complemented by the development of a Logistic Master Plan, will achieve a comprehensive and strategic approach to the Supply Chain, ensuring results aligned with the objectives of the Business Plan in the short (Quick Win) and long term.
Experience and Methodology
Analysis Model
A careful and effective methodology, complemented by a team of highly skilled consultants and engineers with experience in the development and implementation of logistics solutions, forms our main strength in addressing supply chain advisory and consultancy projects.
We have an Analysis Model that, adapted to the needs of each project, facilitates the search for Improvement Opportunities in the enabling platforms of the organizational structure and streamlines the detection and development of transformative Value Drivers for the Supply Chain.
![](https://www.southernba.com/wp-content/uploads/2024/02/southern-ba-metodologia-de-analisis.jpg)
The Path to Supply Chain Transformation
and Technological Innovation
![](https://www.southernba.com/wp-content/uploads/2024/04/southern-business-advisory-the-path-to-supply-chain-1024x555.png)
When starting a project in a competitive business environment and ensuring strategic and operational objectives, it will be necessary to correctly identify the impact that the Supply
Chain could have on the different elements of the Business Plan:
- Organizational structure and management team.
- Market.
- Product or Service.
- Competitive advantages.
- Brand positioning.
- Distribution channels.
- Growth strategy.
- Development of new products or services.
- Market diversification.
After analyzing the Business Plan and identifying operational and service needs, Supply Chain objectives should be contextualized in terms of:
- Cost Reduction
- Working Capital Optimization
- Improvement of Customer Service
Understanding the importance of Enabling Platforms to improve productivity, efficiency, and service quality, it is necessary to review the various operational processes within them and identify improvement opportunities, addressing the objectives defined for the Supply Chain:
- Information Technology
- Operational Infrastructure
- Logistics Network
- Organization and Human Resources
To leverage improvement opportunities, transform the supply chain, and develop new distinctive capabilities that create value for customers and the business, it will be crucial to assess the potential development of new value drivers.
- Digital Transformation
- Operational Resilience
- Artificial Intelligence
- Technological Reconversion
- ESG Criteria (Environmental, Social & Governance)
- Innovation and Talent Management
Finally, to advance with the Logistics Strategy, it is necessary to integrate and plan the various actions with a Master Logistics Plan vision, prioritizing the needs and objectives of the Business Plan over time.
STRATEGIC PROJECTS | Long-term Visibility
- Logistics Network Design
- Last Mile & E-Commerce Strategy
- Logistics Platform Designs
- Logistics Outsourcing
- Logistics Operations Automation
PLANNING PROJECTS | Medium-term Visibility
- Process Reengineering
- WMS/TMS/CRM Systems Evaluation
- Simulation Studies
- Order to Delivery Management Fulfillment Operations Optimization
IMPLEMENTATION PROJECTS | Short-term Visibility
- Project Management
- Management Coaching
- Operational Training
- Contract Management
- Change Management
Our Ecosystem | Value Drivers
The ecosystem created by SBA to address its projects has the professional, methodological, and technological resources necessary to evaluate the processes of the Enabling Platforms and tackle the challenge of developing new Value Drivers for the Supply Chain.
Enabling Platforms
![](https://www.southernba.com/wp-content/uploads/2024/03/southern-business-advisory-3.png)
Value Drivers
INTERACTIVE APPROACH WITH DIGITAL OPERATIONAL PLATFORMS.
Operational efficiency with the use of data science to improve visibility and learning throughout the entire supply chain.
THE FUTURE OF SUSTAINABLE DELIVERIES.
Logistics ecosystems with corporate social responsibility. Carbon footprint reduction with incorporation of «Eco-friendly technologies».
LOGISTICS 4.0. THE NEW FRONTIER FOR E-COMMERCE.
Robots and Intelligent Automation to adapt the company to the new on-demand processes created by omnichannel.
BUILDING A SMARTER FUTURE BASED ON DATA.
Artificial intelligence to ensure constant optimization of the supply chain.
HUMAN TALENT MANAGEMENT AS A SOURCE OF INNOVATION.
Thinking and shaping human capital as a central engine to lead transformation.
STRATEGIC PLANNING OF THE SUPPLY CHAIN.
From just-in-time to just-in-case, the ability to adapt operations to disruptive market changes.
Enabling Platforms
![](https://www.southernba.com/wp-content/uploads/2024/03/gancho.png)
Value Drivers
Enabling
Platforms
![](https://www.southernba.com/wp-content/uploads/2024/03/gancho.png)
Value Drivers
![](https://www.southernba.com/wp-content/uploads/2024/03/southern-ba-ecosistema.png)
INTERACTIVE APPROACH WITH DIGITAL OPERATIONAL PLATFORMS.
Operational efficiency with the use of data science to improve visibility and learning throughout the entire supply chain.
THE FUTURE OF SUSTAINABLE DELIVERIES.
Logistics ecosystems with corporate social responsibility. Carbon footprint reduction with incorporation of «Eco-friendly technologies».
LOGISTICS 4.0. THE NEW FRONTIER FOR E-COMMERCE.
Robots and Intelligent Automation to adapt the company to the new on-demand processes created by omnichannel.
BUILDING A SMARTER FUTURE BASED ON DATA.
Artificial intelligence to ensure constant optimization of the supply chain.
HUMAN TALENT MANAGEMENT AS A SOURCE OF INNOVATION.
Thinking and shaping human capital as a central engine to lead transformation.
STRATEGIC PLANNING OF THE SUPPLY CHAIN.
From just-in-time to just-in-case, the ability to adapt operations to disruptive market changes.
OUR ADDED VALUE
Analysis and Simulation Tools
In Southern BA’s consulting studies, we use analysis and simulation tools with the latest innovations in artificial intelligence, machine learning, big data, and the Internet of Things to create truly collaborative solutions in the Supply Chain ecosystem, with objective and value- centered results for the business.
![](https://www.southernba.com/wp-content/uploads/2024/03/southern-ba-data-science.jpg)
POWER
BI
For data analysis and visualization.
It allows us to turn complex data
into useful and understandable
information to improve
decision-making
DATA
SCIENCE
We process information through
algorithms developed for each
project, allowing us to manage
a large volume of information
and thus maximize the quality
of the results.
RPA (Robotic Process Automation)
We develop virtual robots
to automate repetitive tasks
and thus maximize efficiency
and process quality
within the company.
AUTOMATION
We implement automation projects
to maximize the operational
capacity of facilities and
generate online information
to streamline decision-making.
LowCodeApps
We develop LowCodeApps
to automate processes and collect
key information for task optimization
and decision-making.
SIMULATION
Collaboratively with our
technological partners, we use
simulation tools to model and
sensitize different processes
in the supply chain.
Project Typology
![](https://www.southernba.com/wp-content/uploads/2024/02/southern-ba-diseno-de-plataforma-logistica.jpg)
Logistics Platform Design
We design the optimal layout for logistics projects considering flows, constraints, capacities, and other variables affecting design.
![](https://www.southernba.com/wp-content/uploads/2024/02/southern-ba-red-de-distribucion.jpg)
Distribution Network Design and Optimization
We model the current distribution network to optimize costs, maximize service levels, and identify profitable growth strategies.
![](https://www.southernba.com/wp-content/uploads/2024/02/southern-ba-reingenieria-de-procesos.jpg)
Process
Reengineering
Thorough review of existing processes, with the aim of identifying and eliminating inefficiencies, bottlenecks, and activities that do not add value.
![](https://www.southernba.com/wp-content/uploads/2024/02/southern-ba-change-management.jpg)
Change
Management
We collaborate in defining processes and practices to plan, implement, and manage significant changes in the organization..
![](https://www.southernba.com/wp-content/uploads/2024/02/southern-ba-estudios-de-simulacion.jpg)
Simulation
Studies
We model and analyze the behavior of logistics systems to improve the efficiency and effectiveness of operations.
![](https://www.southernba.com/wp-content/uploads/2024/02/southern-ba-optimizacion-de-operaciones-fulfillment.jpg)
Fulfillment Operations Optimization
We maximize the efficiency of the involved processes to generate operational savings and improve the customer experience.
![](https://www.southernba.com/wp-content/uploads/2024/02/southern-ba-dashboard.jpg)
Dashboards & Business Intelligence
We define key indicators for your Supply Chain and build the Dashboards needed to revolutionize data-driven decision-making.
![](https://www.southernba.com/wp-content/uploads/2024/02/southern-ba-order-to-delivery.jpg)
Order
to Delivery
We define and execute a comprehensive, efficient, and effective process to maximize customer service and business profitability, from purchase order generation to delivery confirmation.
![](https://www.southernba.com/wp-content/uploads/2024/02/southern-ba-robot-manipulando-cajas.jpg)
Operations
Automation
Analysis, definition, and implementation of automatic and robotic solutions for process optimization, thus generating scalable and flexible processes.
![](https://www.southernba.com/wp-content/uploads/2024/02/southern-ba-evaluacion-de-software.jpg)
System Evaluation
(WMS / TMS / CRM)
We comprehensively evaluate and analyze operational processes to define the ideal software to maximize operational efficiency.
![](https://www.southernba.com/wp-content/uploads/2024/02/southern-ba-tercerizacion-logistica.jpg)
Logistics
Outsourcing
Thorough review of existing processes, with the aim of identifying and eliminating inefficiencies, bottlenecks, and activities that do not add value.
![](https://www.southernba.com/wp-content/uploads/2024/02/southern-ba-last-mile-strategy.jpg)
Last Mile
Strategy
We define the strategy to optimize the last mile process, minimizing costs and maximizing customer service and user experience.
![](https://www.southernba.com/wp-content/uploads/2024/02/SOUTHERN-BA-ECOMMERCE.jpg)
Operational Strategy
for E-Commerce
We collaborate in defining the strategy to maximize the performance and profitability of the e-commerce business.
![](https://www.southernba.com/wp-content/uploads/2024/02/southern-ba-green-logistics.jpg)
Green
Logistics
We focus on implementing logistics projects to ensure compliance with business objectives.
![](https://www.southernba.com/wp-content/uploads/2024/02/southern-ba-project-management.jpg)
Project
Management
We plan, execute, and control the implementation of logistics projects to ensure compliance with business objectives.
Collaborative Partners
For the development and creation of innovative Simulation and Automation solutions within the Supply Chain ecosystem, Southern BA collaboratively integrated with its technological and strategic partner Eurystic.
Eurystic is a company dedicated to generating innovative solutions to complex problems, through the application of analytical-quantitative tools and methodologies, such as modeling, simulation, and optimization algorithms. It has developed projects in Argentina, the United States, Chile, Italy, Romania, Saudi Arabia, from algorithms for automating operations to digital twins to anticipate bottlenecks in logistics tasks.
Case #1: Simulation for Operations
Design
Simulators can be used to quantitatively evaluate and compare different layouts or alternatives for operations design.
Case #2: Simulation and Optimization of Logistics Networks
Simulators can be used to evaluate the performance of a logistics network and optimize the location and capacity of hubs.
Case #3: Algorithms to Automate Operational Decisions
Optimization algorithms and heuristics can be packaged to integrate with company systems and automate complex decisions.
![](https://www.southernba.com/wp-content/uploads/2024/03/d-think.png)
Data Science – Power BI
A company 100% specialized in data/analytics, born in 2014 with the aim of accompanying organizations in their transformation towards a data-driven model.
Artificial intelligence and machine learning solutions
To advance companies’ transformation through predictive analysis. They specialize in pattern detection, prediction, process optimization, and automation. With extensive experience in handling large volumes of data from various sources, they operate using the industry’s leading technologies.
![](https://www.southernba.com/wp-content/uploads/2024/05/ITMG.jpg)
Business Strategy
Integrated service to identify key actions that define the future of the company, implement improvements, develop or launch new businesses.
Corporate Strategy
Definition, validation of strategy/business reconversion, including review and diagnosis – formulation – model definition – implementation – monitoring and measurement.
New Business
Diversification: Evaluation of alternatives and opportunities for new markets or products. Portfolio Review and Analysis: Optimization of the mix according to business objectives and market,
![](https://www.southernba.com/wp-content/uploads/2024/03/solutions.png)
Desarrollo de Talento
Los procesos de adquisición y retención de
talento son fundamentales para el desarrollo
de las empresas, y D&S ofrece formación del
management para lograr los objetivos
establecidos, en todas las funciones de la
Supply Chain, cada vez más dinámicas,
exigentes y tecnológicas.
Talent search | Recruitment
Tanto si el interés es encontrar el mejor
talento para la empresa como el querer
desarrollar una carrera profesional, S&D está
especializada en las Operaciones de
cualquier sector en todas sus funciones:
Compras, Aprovisionamiento, Producción,
Calidad, Logística, Transportes, Customer
Service, Controlling y Planificación. En
diversos países como, por ejemplo: España,
Andorra, Holanda, USA y China.
![](https://www.southernba.com/wp-content/uploads/2024/03/lune-1.png)
Greening the supply chain
Debemos identificar y comprender lo que
ocurre con los siguientes factores del
entorno logístico en el que se desarrolla
nuestra actividad para organizar nuestras
reflexiones a la hora de considerar el impacto que la coyuntura, el desarrollo de la industria o el desarrollo logístico pueden tener en nuestras cadenas de suministro.
Huella de Carbono
Informe, descarbonice las emisiones de la
cadena de suministro, mapee los cálculos de
emisiones con un análisis dedicado para su
compañía y sus clientes que traza las
emisiones de Alcance 3 por modos de
transporte y la descarbonización a lo largo
del tiempo con métricas de intensidad de
carbono.
Our Management Team
![](https://www.southernba.com/wp-content/uploads/2024/04/marcelo-arce.jpg)
Marcelo Eduardo Arce
Founder – Board Director
MBA Strategic Management / Universidad de Belgrano
Aeronautical Engineer / Universidad Tecnológica Nacional
Business Strategy / Wharton School / University of Pennsylvania.
With over 30 years of experience in Consulting and Management, Marcelo has held executive roles in renowned companies such as Aerolíneas Argentina, Molinos Rio de La Plata, and led projects as Director of Miebach Consulting throughout the entire supply chain, developing extensive and solid expertise in the consumer goods, retail, and 3PL industries, with work in the USA, Argentina, Mexico, Colombia, Uruguay, and Paraguay. Additionally, he has played a prominent role in education and the professional community, holding leadership positions in organizations such as:
• President of the Argentine Business Logistics Association ARLOG (2010/14)
• Vice President of the Latin American Logistics Association ALALOG (2012/2016)
• Director of the Logistics Division of the Institute for Business Development of Argentina IDEA (2003/2005)
• Professor of Postgraduate and Executive Training at Universidad del Salvador / UTN / Universidad Di Tella
![](https://www.southernba.com/wp-content/uploads/2024/04/tomas-colonel.jpg)
Tomás Colonel
Co-Founder – Managing Director Europe
MBA Supply Chain Management and Logistics Operations (EAE Business School)
Industrial Engineer / Universidad Tecnológica
Nacional Advanced Coaching Program / EDPyN.
With over 12 years of experience in Supply Chain Management, Tomás has developed, implemented, and operated projects in Logistics Platforms related to the new technologies recently incorporated by a dynamic and constantly evolving sector such as e-commerce, and the complex Global Transportation Networks associated with these flows. His experience includes work in world-class companies and industry leaders such as Amazon Europe, Mercado Libre, Paack, and Miebach Consulting, in Argentina, Uruguay, Spain, the USA, and China.
Additionally, since 2019, he has played a prominent role in the professional community of Spain, serving as a Board Member of the Council of Supply Chain Management Professionals (CSCMP) – Spain Round Table.
Our clients
![01-CORREO - Copy](https://www.southernba.com/wp-content/uploads/2021/06/01-CORREO-Copy.png)
![02 - OCA - Copy](https://www.southernba.com/wp-content/uploads/2021/06/02-OCA-Copy.png)
![03 - ISADORA - Copy](https://www.southernba.com/wp-content/uploads/2021/06/03-ISADORA-Copy.png)
![04 - RW - Copy](https://www.southernba.com/wp-content/uploads/2021/06/04-RW-Copy.png)
![05 - GMZ - Copy](https://www.southernba.com/wp-content/uploads/2021/06/05-GMZ-Copy.png)
![06 - BEWAY - Copy](https://www.southernba.com/wp-content/uploads/2021/06/06-BEWAY-Copy.png)
![07 - TJB - Copy](https://www.southernba.com/wp-content/uploads/2021/06/07-TJB-Copy.png)
![08 - T INGLESA - Copy](https://www.southernba.com/wp-content/uploads/2021/06/08-T-INGLESA-Copy.png)
![09 - DM - Copy](https://www.southernba.com/wp-content/uploads/2021/06/09-DM-Copy.png)
![10 - LUCERO - Copy](https://www.southernba.com/wp-content/uploads/2021/06/10-LUCERO-Copy.png)
![11 - DL - Copy](https://www.southernba.com/wp-content/uploads/2021/06/11-DL-Copy.png)
![12 - TODO MODA](https://www.southernba.com/wp-content/uploads/2021/06/12-TODO-MODA.png)
![13 - PACKASAP - Copy](https://www.southernba.com/wp-content/uploads/2021/06/13-PACKASAP-Copy.png)
![14 - SIMPLE ROUTE - Copy](https://www.southernba.com/wp-content/uploads/2021/06/14-SIMPLE-ROUTE-Copy.png)
![15 - PAQUERY - Copy](https://www.southernba.com/wp-content/uploads/2021/06/15-PAQUERY-Copy.png)
SBA News
![](https://www.southernba.com/wp-content/uploads/2024/04/big-data-1667184_1280-1024x723-1.jpeg)
Big Data, advanced analytics lead supply chain trends
Supply chain professionals anticipate big data and advanced analytics to have the biggest influence on their work in 2024, followed by digitization, data management and process standardization, according to an American Productivity & Quality Center survey. More than half of respondents anticipated significant challenges implementing new technologies.
![](https://www.southernba.com/wp-content/uploads/2024/04/Southern-business-advisory.jpg)
Does your team have these 5 core leadership qualities?
Alaina Love’s coaching client, Matt, was in a conundrum; he wanted to assess the capabilities of his team and find a potential successor, so Love helped him identify five core characteristics of leadership he needed to look for in his team, including a strategic mindset, the courage to take the lead while still emphasizing collaboration and potential for growth. «Given the challenges the organization faced, Matt was keen to identify team members willing to take on projects in new areas where they had little prior experience,» Love writes.
![](https://www.southernba.com/wp-content/uploads/2024/04/southern-b-a-argentina.jpg)
Study: Humans still critical to digital Supply Chains
Auburn University academics highlight the steps toward true digital supply chain transformation and find the intelligent workflows that combine «interactions between humans and technology» that «go beyond the realm of human-led AI and simple automation» will be the key to success. «Automated technology acting independently from human input could only work in specific scenarios» as «most real-world processes exist within an extensive, complex context that also involves human users/interactions and integration with other systems.» the researchers write.
Our offices
![](https://www.southernba.com/wp-content/uploads/2024/03/southern-ba-argentina-1024x683.jpg)
![](https://www.southernba.com/wp-content/uploads/2024/03/southern-ba-buenos-aires-argentina-1024x683.jpg)
LATAM
Blas Parera 3551 – Olivos
B1636CSE
Buenos Aires – Argentina
![](https://www.southernba.com/wp-content/uploads/2024/03/southern-ba-oficina-espana-1024x683.jpg)
![](https://www.southernba.com/wp-content/uploads/2024/03/southern-ba-oficina-barcelona-1024x683.jpg)
EUROPE
Sancho de Ávila, 105
08018
Barcelona – Spain
Contact
![](https://www.southernba.com/wp-content/uploads/2024/05/southern-business-advisory-argentina.png)
Copyright© 2024 SouthernBA